The iPhone 12 was launched for the price of around $US799. Besides it, there are three new Apple mobile phones: iPhone 12 Mini for US$699; iPhone 12 Pro for US$999; and iPhone 12 Pro Max for US$1,099. Sales start in October in the United States.

The great news is the 5G internet in all the new apple line. Users will be able to access the internet at higher speeds if they are in a region with the new technology.

On the other hand, the company has removed headphones and plug. From now on, the iPhone case includes a USB-C cable for Lightning. Consumers who do not have a USB-C plug should purchase it separately. According to Apple, the measure was adopted as part of the efforts to preserve the environment.

iPhone 12 and iPhone 12 Mini

iPhone 12 and iPhone 12 Mini

The iPhone 12 has been “reimagined” in terms of the format. With a 6.1″ screen, the model is 11% thinner, 15% smaller in volume, and 16% lighter than the iPhone 11. It was possible to achieve this result by reducing mainly the edges of the smartphone.

The OLED display gets the commercial name of Super Retina XDR Display. It is superior to the LCD found in other mobile phones, with more brightness and deeper contrast. A special treatment called ceramic shield protects the screen, to give more durability. “It is stronger than any other glass in a smartphone”, said the company.

The arrival of a smaller version of the iPhone was already expected. The iPhone 12 Mini has a 5.4″ screen. Despite this, all the other technical details follow the news presented today, including the 5G connectivity.

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iPhone 12 and iPhone 12 Mini bring the following photo set:

  • 12 MP main rear camera (f/1.6)
  • Ultra-Wide 12 MP Rear Camera (f/2.4)
  • 12 MP Front Camera (f/2.2)

The manufacturer promises a better experience when using the cameras. Now there are new features to focus on what matters in the scene. The new iPhones 12 follow with Face ID for facial biometrics and water and dust resistance.

The iPhone 12 and the iPhone 12 Mini will be marketed in black, white, red, blue, and green. There are three storage options: 64GB, 128GB, and 256GB. Consumers in the United States will be able to buy them still in October.

iPhone 12 Pro and iPhone 12 Pro Max

iPhone 12 Pro and iPhone 12 Pro Max

Apple has also announced the renewed professional line with the iPhone 12 and the iPhone 12 Pro Max for the proposed prices of US$999 and US$1,099. Both feature improved image capture, a redesigned camera system, and compatibility with new standards, including Dolby Vision. The wide camera sensor is 47% larger.

There is also the arrival of the LiDAR sensor, a feature already present in the iPad Pro that helps to map surfaces, floor, ceiling, and walls of the environment where the user is. The feature aims for better experiences in Augmented Reality.

The photo set looks like this:

  • 12 MP main rear camera (f/1.6)
  • Ultra-Wide 12 MP Rear Camera (f/2.4)
  • 12 MP telephoto rear camera (f/2.0 on Pro and f/2.2 on Pro Max)
  • 12 MP Front Camera (f/2.2)
iPhone 12 Pro and iPhone 12 Pro Max

The iPhone 12 Pro has a 6.1″ screen. The largest screen ever seen on an Apple phone is on the iPhone 12 Pro Max: it’s 6.7 inches. The manufacturer explained that it was possible to increase the display by reducing the smartphone’s edges when compared to the iPhone 11 Pro Max, launched in 2019.

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There are four color options: silver, graphite, gold, and blue. Customers can choose from three storage capacities: 128 GB, 256 GB, and 512 GB. Apple has opted to end the 64GB version.

5G Internet

5G Internet

Apple CEO Tim Cook pointed out that 5G only becomes a reality for many consumers when the iPhone offers connectivity. The CEO of telecom operator Verizon, Hans Vestberg, pointed out that the network is expanding in the American territory, with new antennas in stadiums, show houses, airports, and tourist attractions, among other environments.

The company says that the 5G download can reach 4 Gb/s (Gigabits per second) in “ideal conditions”, while the upload can reach 200 Mb/s.

A14 Bionic

A14 Bionic

The A14 Bionic processor was presented this afternoon with the promise of being the fastest of all time – with 50% better performance. To achieve this result, the company uses 5-nanometer manufacturing. Changing it into small means that the company has managed to miniaturize even more the components, which translates into more performance and greater energy savings.

MagSafe for iPhone

A new magnetic charger was announced following the MagSafe brand, a brand already known by fans of the brand. This way, users can recharge the phone by positioning it on the accessory. The manufacturer pointed out that new layers are needed, which are designed to allow the flow of electricity.

HomePod Mini

The manufacturer has announced a small version of the HomePod, called HomePod Mini. It is a smart box with high sound quality allied to the voice assistant Siri. It can be controlled by voice commands, either to play music, control connected home devices or even search the Internet, with results that appear directly on the iPhone.

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The integration with other Apple devices even allows you to perform fast messages on different products around the house, thanks to the Intercom feature. This new standard connects from AirPods to iPhones and makes it easy to communicate between people who are in different rooms or even between different homes.

The HomePod Mini comes to compete mainly with Echo Studio in the United States, due to its higher playback capacity profile. By the way, the ball shape of the new Apple device is very reminiscent of Amazon Echo Dot’s new generation, announced by the rival a few weeks ago.

It is sold in white or gray. The proposed price is US$99, with sales scheduled for November.

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